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Analysis and development trend of China's mosaic industry

Mosaic Metal Porcelain Color

Once upon a time, as a dependency of ceramic tiles, mosaic has always been in an awkward position in the domestic building materials market. In recent years, the domestic mosaic industry has finally raised its eyebrows, showing its vitality and improving its status. Driven by the rapid growth of the domestic economy, the mosaic industry, which is mature and saturated, has sprung up in China, and has ushered in a high-speed development, adding a new and beautiful “landscape” to the building materials market at home and abroad.

The mosaic market is closely related to the characteristics of the product itself and the social environment. Mosaic originated in Greece and has a history of thousands of years, but since its inception, mosaic itself is not only a product, but also a culture. Today's mosaics are extremely luxurious, emphasizing details, emphasizing style, highlighting individuality, and promoting environmental protection and health, so they are becoming more popular and favored by the market.

The scale has been continuously expanded and the output value has increased rapidly.

The initial development of mosaic in China should be glass mosaic more than 20 years ago, stone mosaics more than 10 years ago, metal mosaics 10 years ago, shell mosaics, coconut shells, bark, cultural stone, etc. nearly six years ago. . Especially in the past three or five years, the mosaic has a qualitative leap. The previous mosaics were mainly for export. Starting in 2008, domestic high-end buildings, nightclubs and villas, including the Beijing Olympic Water Cube and the Bird’s Nest, use mosaics. Mosaics have grown exponentially over the years. According to conservative estimates, up to now, there should be more than 3,000 mosaic companies in China. The output value of mosaics has ranged from tens of millions to hundreds of millions in the previous year, and it is estimated to exceed 50 billion.


The production areas are widely distributed and Foshan has the largest output.

Judging from the relatively concentrated production areas in the country, the glass mosaics, ceramic mosaics, Yunfu and Fujian water head stone mosaics in Foshan, Guangdong, Chengdu, Jiangsu, Zhejiang, Jiangsu, glass mosaic, Shandong Zibo Jiangxi Jingdezhen ceramic mosaic, Hainan shell mosaic, coconut Shell mosaics and the like have their own characteristics. The largest and most concentrated production is Foshan, and mosaic companies all over the country are also catching up and catching up.

Lack of industry standards and low profitability.

Despite the rapid development of mosaics, the problem remains. First, the standards are not perfect, and the quality is difficult to guarantee. Secondly, disorderly competition has become the resistance of mosaic development. The low-cost competition of family workshop-type factories has damaged the profitability of the mosaic industry. In addition, the product products are too homogenous, which has intensified the price competition. At present, there are six most important mosaic exporting countries in the world, namely China, Italy, Spain, India, Portugal and Brazil. The mosaic exports of the six countries account for 90% of the total global exports. Chinese mosaics are ahead of other countries in export volume, but export prices are very low and still lag behind Italy in terms of export value. The inexpensive Chinese mosaic products have been exported to more than 100 countries and regions around the world.

Lack of industry talent and chaotic production management.

Lack of industry talents, lack of ability to cultivate talents themselves, lack of modern professional managers to introduce authorization mechanisms and atmosphere, lack of brand awareness, low service levels, chaotic production management, and inability to guarantee after-sales service. The mosaic production has been developed from a family workshop factory several years ago to the current assembly line production, gradually from pure manual production to the current mechanized production, manual management to computerized management, due to the particularity of the mosaic, the complexity of production, surface On the top, as long as the materials are cut together and finished together, it is still a long way to really do the mosaic, understand the mosaic, and standardize the production. At the same time, how to solve the conflict of ideas and conflicts of interest between the family forces and the foreign professional managers in the process of small workshop transformation to corporatization is a difficult problem in the development of the mosaic industry.

Insufficient design innovation and lack of brand awareness.

Mosaic has evolved from a single variety to a diversified product. Few companies pay attention to research and development of new products. Most companies are plagiarized. In recent years, there have been several infringement lawsuits in the mosaic industry, and some companies in the mosaic industry. Do not pay attention to production technology and intellectual property protection. In addition, some companies in the mosaic industry do not pay attention to after-sales service, and even the most basic services required for installation cannot keep up. The mosaic industry should improve the technical content of products, enhance brand awareness and broaden channels.

Mosaic tile advantages

Mosaic tile advantages

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